... created a trend report on consumer behavior and cultural shifts that impact the world of outdoor activity, fitness, and fashion to help a European footwear brand keep a pulse on their key US markets  

​

... served as an expert on American popular culture and shifts in youth culture for a​ non-US agency hoping to help their client gain relevance with young Americans 

​

... used semiotics to decode the​ culture, category, and client for a challenger in the SMB fintech space to inform their future strategic planning and brand refresh

​

... explored the future of beauty through multiple mixed methods research studies with a spotlight on gen-z attitudes and experiences 💄

​

... conducted an analysis of emerging themes and trends in the culture of wellness and personal care among gen-z to envision what the future of care could look like

​

... led the discovery phase of a city re-brand strategy, conducting interviews and surveys with city leaders and community-at-large alongside deep desk research

​

... worked with a fintech brand on creative concept and brand positioning research to make sure the visuals and messaging for their upcoming brand campaign are resonating the right way with the right audience

… helped a major tech platform identify how gen-z in 4 global markets discover brands, and what they expect and want out of social media advertising, in order to guide strategy for brands looking to advertise on the client’s platform

 

… provided foundational insights for a food industry startup to understand what drives decision-making among independent restaurateurs and chefs, to use as the basis of their product and design strategy

 

… partnered with a tech giant to dive deep into the motivations and attitudes video streamers have when signing up and using their favorite streaming services, for the client’s jump into the video streaming space

 

... co-led a design thinking workshop to help a utilities client put themselves in the shoes of their customers (who have no choice in the matter!) and plan for future service design and experience strategy